Corporate - Web Master | Website Management & Maintenance
Case Study: Bermuda Economic Development Corporation
Case Study Overview
Client: Bermuda Economic Development Corporation
Product: Corporate - Web Master | Website Management & Maintenance
The Bermuda Economic Development Corporation (BEDC) is a government agency dedicated to supporting the development and growth of Bermuda's local business sector.
Established in 1980, BEDC provides a range of services, including business advice, financial assistance, and educational programs, to foster economic growth and entrepreneurship on the island.
BEDC sought to enhance its online presence to better serve Bermuda's business community. The primary objectives included:
Website Redesign: Modernize the existing website to improve user experience, accessibility, and engagement.
Content Management: Implement a user-friendly content management system (CMS) to allow BEDC staff to easily update and manage website content.
Hosting Services: Provide reliable and secure hosting solutions to ensure optimal website performance and uptime.
Lead X Design adopted a comprehensive strategy to meet BEDC's objectives:
Discovery Phase:
Conducted stakeholder interviews to understand BEDC's mission, target audience, and specific requirements.
Analyzed the existing website to identify areas for improvement in design, functionality, and content structure.
Design & Development:
Created wireframes and design mockups aligned with BEDC's branding and goals.
Developed a responsive website ensuring compatibility across various devices and browsers.
Integrated a robust CMS to facilitate easy content updates by BEDC staff.
Content Strategy:
Collaborated with BEDC to organize and present information effectively, enhancing user engagement.
Ensured all content was optimized for search engines to improve visibility.
Hosting & Maintenance:
Provided secure and scalable hosting solutions to accommodate website traffic and future growth.
Established ongoing maintenance and support to ensure the website remains up-to-date and functional.
The collaboration led to significant improvements:
Enhanced User Experience: The redesigned website offers intuitive navigation, making it easier for users to access information and resources.
Increased Engagement: Improved design and content strategy resulted in higher user engagement and longer site visits.
Operational Efficiency: The new CMS empowered BEDC staff to manage content independently, reducing reliance on external support.
Reliable Performance: Our hosting services ensured consistent website uptime and fast loading times, enhancing user satisfaction.
Client Testimonial
"Lead X Design has been instrumental in transforming our online presence. Their expertise in web design and development has provided us with a platform that truly reflects our mission and effectively serves Bermuda's business community."
Through strategic planning and execution, Lead X Design successfully enhanced BEDC's digital platform, enabling them to better support and engage with Bermuda's entrepreneurs and small business owners.
About Lead X Design
Lead X Design is a full-service digital marketing agency specializing in website development, branding, and growth strategies. Founded in 2020 by Keeon Minors, we are dedicated to helping businesses achieve their goals through innovative and effective digital solutions.
