What Can Effective Digital Marketing Do For Your Business?
Being an ambitious entrepreneur operating a small or medium online business, you will obviously go to any lengths to ensure your establishment stands out in the marketplace. This implies taking necessary steps to adopt and exploit the potential modern, cutting-edge technology as it rapidly evolves.
"Even walking down the street, people aren’t looking at billboards, or checking newspapers – they’re staring at their phones."
"The first step of marketing is being where your customer is, and there’s no better way to do that than using a variety of digital marketing strategies."
Your beautiful and well functioning website means nothing without traffic.
Getting quality traffic to your website and offers is the biggest challenge for companies and marketers online, especially when they follow the old 'platform-dependency’ traffic model, which most of them do.
It's expensive, unpredictable, frustrating, and ...well - old.
The new model is called 'Data Aggregation' and the difference is like night and day!
It’s the holy-grail of traffic and conversions!
Although email marketing has been around for a while, it continues to drive significant results for small and large businesses across the planet.
As a matter of fact, these last few years, email marketing strategies have grown to be more in depth.
Companies should no longer focus on discounts and promotions only. What they should now prioritize on are content that actually matters to their audience, shopping integration, re-engagement campaigns and more.
In 2023, it has been forecasted by Statistica that there will be 4.3 billion people who will use email. That means, a brand yields $44 for every $1 they spend on their email marketing strategy on an average note.
Even with the rise in popularity of other marketing platforms like social media, email marketing is still one of the best tactics that brands can use to reach and engage their target audience.
People visit your website because of two things: it is either they are looking for information to add to their research of a product or service, or they are looking for information to urge them to make a purchase.
Targeted content help steer customers into sales funnels, which is why more than 85 percent of brands implement content marketing strategies and enjoy great ROI.
Engaging content today comes in the form of blogs, videos, and social media posts.
Content marketing helps develop your business brand.
Well-researched and helpful content boosts your authority on the subject. The increased trust of your audience helps your website generate more leads and conversions.
Who Am I?
Although born and raised in Bermuda, living as a Digital Nomad for 5 years has added immense creativity and experience in my professional Website Development and Digital Marketing career.
I look forward to sharing all the tricks I have gained over the years in this online space to help achieve your specific business goals.
If you are ready to up your online game, contact me today! :D

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