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For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.
This feature is only available with Local SEO Pro. The local SEO grid is a powerful feature that allows you to pinpoint which keywords are performing well in Google organic search and Google Maps. You can use these keywords to inform your local SEO strategy and showcase improvements over time.
You can track more than 15 keywords by activating the "Add Keywords" add-on. Each activation will give you an additional 15 keywords, allowing you access to track 30, 45, 60 keywords, etc.
The map radius will default to 1.25 miles but can be easily changed by clicking on the "Edit Keywords" button in the top right. Choose from 1.25, 2.5, 5, or 10 miles for larger cites.
The number you'll see under "Started at" shows the position of that particular keyword at the time that it was added. Keep in mind this number also changes based on the date picker you've selected. For example, if you added that keyword on January 1st, but your selected date range is March 1 - May 31, the "Started at" will show the rank on March 1st.