How to Set Up an Effective Facebook Ad Campaign

Facebook is one of the best advertising platforms for B2C and B2B marketers as this marketing giant register over 1.15 billion mobile daily active users. And daily, approximately 100 million hours of video are watched on Facebook.

A few advertising advantages like more targeting options, lower CPSs and CPMs, an easy set-up process, the ability to create an audience and better billing options make Facebook a better option to start your campaign.

If you want to start an ad campaign you need to know the basics to set up the account. Here you have the step-by-step guide to set up your first Facebook Ad Campaign.

Select Your Objective

It’s very important to make your advertising experience specific. Therefore, it becomes very necessary to decide your objectives like awareness, consideration, and conversion.

If your business is new and you want to promote it on Facebook, you must choose awareness and reach.

If you want to share your brand with local customers, you must focus on the conversion objective.

Choose Your Audience

After deciding your objectives, you must select your audience type. This way you narrow down your users and target the relevant ones only.

You can choose between –

• Core Audiences: Manual selection of the audience based on your set criteria
• Custom Audiences: Upload your contact lists to discover an existing audience
• Lookalike Audiences: Find people similar to an existing target audience

Choosing your audience will help you convert more from the visitors.

Select the Placement

With Facebook, you get a chance to share your ad on other Facebook-owned properties like Instagram and Messenger. With this, there is no need to pick all the placements for every ad depending on the audience you want to target. If your target audience is mobile users, Instagram and messenger are good options.

Set Your Budget

After selecting your target audience and making the placement of Ads, you need to choose how much you are going to spend on your ad. It is the most important section under the creation of Facebook ads. When you set a budget, it’s important to remember that this figure represents the maximum amount of money you want to spend. You can also set your budget to Daily or Lifetime. A daily budget is an average that you’ll spend every day whereas a lifetime budget is a maximum that you’ll spend during the lifetime of your advert set.

Set Your Advert

Now the actual ad setting starts. You must choose the images, headline body, etc. for your Ad. You can create an advert either by using an existing post or creating a new advert.

Order Placement

You are all ready to go with your Facebook Ad. To submit your ad, click the ‘Place Order’ button at the bottom right-hand corner of the page. Once your ad is submitted, it’ll be reviewed by Facebook before it’s put live.

Before creating your Facebook campaign make sure you take time to define your campaign strategy and where in your sales funnel you can use Facebook ads to grow your business. Try your first ad campaign and get the experience.