Description
The Snapshot Report is an intelligence tool that gives you insights into your online marketing performance. Compare yourself against your competitors and understand areas in your online Customer Journey where you are doing well or can improve.
Data that’s powered by Google
As the leader in deciding who makes the cut online, your research is backed by the best, Google.
Showcasing your SEO in real-time with the top local search results for any business category.
Get an idea of how well your website is performing with metrics Google has deemed vital to a great user experience.
Understand how important your Google Business Profile account is by showing its effect on your results.
Website
The Snapshot Report leverages Google PageSpeed Insights to assess your website for:
Mobile responsiveness
Content
Load speed
Local businesses need a mobile-friendly site that delivers the information people seek in order to make buying decisions.
Turn conversions up to 10.
Business Listings
The Snapshot Report aggregates data from over 70 directories to show you:
Number of listings
Accuracy of listings
Missing sites
SMBs need accurate listings on a lot of business directories to ensure people can find them online.
Reviews
The Snapshot Report aggregates data from over 30 customer review sites to highlight:
Number of reviews
Recency of reviews
Average score
Local businesses must continually collect fresh reviews and strive for a 4-5 star review rating to establish trust and credibility.
Social Media
The Snapshot Report pits a your social presence against that of similar businesses in regards to:
Number of posts
Size of audience
Local businesses must keep their followers engaged to grow their audience and build brand loyalty.
Digital Advertising
The Snapshot Report recommends keywords that will generate the most impressions and clicks for your prospects. The report also identifies how you stack up against your competitors.
Compare:
Keyword overlap
Number of paid keywords
Monthly paid clicks
Monthly ad budget
Local businesses need to own the right keywords to ensure that their target audience knows about them.
SEO
Snapshot Report identifies how your organic keyword performance stacks up against your competitors. Compare:
Local Search Results
Top competitors
Number of keywords
Monthly value of clicks
Local businesses need to own popular keywords to ensure potential customers find them before their competitors.
Ecommerce
The Snapshot Report provides insight into your eCommerce presence and how you stack up in key categories:
Online storefront
Online payments
Online scheduler
Lead engagement
Ecommerce continues to grow and it’s important that local businesses have the ability to engage with online consumers.
