6 Ways to Promote Your E-commerce Products on Social Media
If you’re an e-commerce merchant, promoting your products on social media channels is one of the easiest and most effective ways to grow your business. However, if you promote the same thing over and over again, it can come across as annoying and even aggressive to potential customers who aren’t interested in buying from you. Use these six tips to promote your e-commerce products on social media without being salesy and annoying potential customers who aren’t interested in buying from you.
1) Show what you love
Demonstrating your love for a product is crucial when promoting it. When social media users see a genuine passion for what you’re selling, they’ll be more inclined to buy from you than from someone who feels like they’re just trying to make a sale. People want to know that you truly care about your products—and that you won’t abandon them once your sale is made. So show off how much you love your products! Share photos of yourself using them or wearing them. Showcase customer reviews or testimonials and include quotes from happy customers in your posts. The goal here is to build trust with potential buyers by showing that you’re not just in it for yourself; you genuinely care about helping others enjoy what you have to offer as well.
2) Create relatable content
When promoting products online, it’s important not to sound too salesy or promotional. One way you can accomplish that is by creating relatable content. People are more likely to buy when they feel like they can relate to your product and its benefits; a good way of creating a connection with them is by using pictures and captions that describe how others use your product. Another way of doing so is by sharing fun stories and anecdotes about how other people use your product or company in their daily lives.
3) Build a community around your brand
One of the easiest ways to grow your e-commerce business is by getting people excited about it. The best way we’ve found for doing that is by making sure you have a community around your brand. Start by creating a Facebook fan page, then create a hashtag specific to your brand that people can use in their social posts. This will give you an opportunity to connect with potential customers and see what they’re saying about your products or services. You can also set up a Twitter account and follow some users who share similar interests as yours so that when they post something related to your industry, you can jump in and start building relationships with them.
4) Work with influencers in your niche
Influencers are simply defined as people who have a larger following than you do and are more established in your field. They can be bloggers, social media personalities, celebrities, or even other brands. When working with an influencer for promotion, it’s important to communicate expectations and goals upfront. This way both parties know what’s expected of them—and everyone gets something out of it!
5) Create loyalty programs
Before you think you need a social media presence, start with a loyalty program. While it’s much easier to build and maintain an active following on Facebook, Instagram and Twitter than it is to get people into your physical store, loyalty programs can be every bit as effective. The important thing is that you offer rewards that appeal to your customer. If they like free shipping, make sure your program offers free shipping. If they like exclusive discounts or coupons, give them those too. Even if you don’t have a large social media following yet, most customers will still take advantage of these perks in exchange for their e-mail address or other contact information. You can then use these details to target them more effectively on social media down the road when you do have more of an audience there.
6) Test, track, and measure your campaign performance
A/B testing is a great way to determine what works and what doesn’t in your social media promotions. Track your campaign performance, and you can adjust your strategy accordingly. There are a ton of A/B testing tools out there; take a look at Google’s Analytics for inspiration. If you don’t have time to do an A/B test yourself, consider hiring someone else to do it. If you choose that route, make sure they understand that their job is not only to improve your results but also to help you learn from them—the more information they give you about why something worked or didn’t work, the better.
Contact us if you would like us to help you with these topics in your business!