Social Marketing Pro: Clickable.bio for Instagram
What is it?
Clickable.bio for Instagram is a new feature for Social Marketing Pro that helps SMBs drive traffic from their Instagram gallery to their website or online store so they can capture more qualified leads, convert these leads to customers, and grow their business. Clickable.bio turns Instagram posts into a gallery of images that redirect to your client’s online store or website.
Why is it important?
The main goal of any marketing effort is to generate more revenue for your client’s business. Social media is a cost-effective way of driving traffic to their online store or website so they can capture more leads, convert them into customers, and ultimately, increase their sales.
Instagram has the highest user engagement rate because of its algorithm. In fact, 83% of Instagram users discover new products and services on the platform. However, they can be quickly distracted with other businesses’ posts and content. If you can’t direct your clients’ followers to their website in a simple way, they will find a different business to purchase from on Instagram, Google, Amazon, or other marketplaces.
Through Social Marketing Pro’s Clickable.bio feature, you can drive followers directly from your clients’ Instagram gallery to their website so these followers can instantly and easily make important transactions, such as purchasing a product, booking an appointment, or filling out a lead form.
How does it work?
Clickable.bio transforms your Instagram posts into a shoppable gallery of images that turns social fans into paying customers. It is available for free on any Social Marketing Pro account. Just set up your Clickable.bio page in Social Marketing, link your URL in your Instagram bio, and add links to each Instagram post. Below are the detailed steps to help you get started.
- Set up a Clickable.bio Page
- Compose an Instagram Post
- Frequently Asked Questions
Set up a Clickable.bio Page
Make sure your Instagram account is connected to Social Marketing. If you haven’t connected your Instagram account, you can do so through Settings > Connect Accounts. Before you connect it, ensure your Instagram account is connected to a Facebook page.
Learn how to connect an Instagram account to a Facebook Page ⟶
Go to My Posts > Clickable.bio. Click the Set up button to begin setting up your page in three easy steps.
Step 1: Claim Clickable.bio URL
Your Clickable.bio URL is the URL that you will be including in your Instagram bio. This will be pre-populated with the business name attached to your Social Marketing Pro account, but you can change it as long as the URL you want has not yet been claimed by other businesses.
Clickable.bio URLs are formatted as “businessname.clickable.bio” (ex: fashionbyjane.clickable.bio). You can change this URL in the future.
Click Next to proceed.
Step 2: Customize your Clickable.bio Page
When users tap on your Clickable.bio link in your bio, it will take them to your Clickable.bio page.
Provide details for each of these fields. As you make changes, you will be able to see a preview of your page on the right side.
- Business name – the name of the business that appears at the top of the page
- Profile image – this shows up above the business name. We recommend using the same profile image as your Instagram account.
- Do you want to have a button on your Clickable.bio page that takes users directly to your website?
- Type some text for your button – we recommend a call to action like “Visit website”
- Type in your website’s URL and save the changes.
- No – a button will not appear on your Clickable.bio page
Click Next to proceed.
Step 3: Paste your custom URL in your Instagram Bio
- Click the Copy link button to copy your URL.
- Click the Go to Instagram Profile button. This will open Instagram as a new tab on your browser. Make sure you are logged in as your business Instagram account.
- On your Instagram Profile page, click on the Edit Profile button.
- Paste the URL on the Website field.
- Go back to the tab with Social Marketing and click Finish.
Congratulations! You have successfully set up your Clickable.bio Page.
Compose an Instagram Post
You can create a post through the Compose button on the sidebar or through My Posts > Clickable.bio > Compose a post.
Make sure your Instagram is selected, and create your post as usual. Don’t forget to remind followers to check your link in your bio. You can add text like “See link in bio” in your post.
You will notice a new section at the bottom: Instagram options. Here, you can add whatever website URL you want your post to link to.
Publish or schedule your post. It’s that simple! Your Clickable.bio page is automatically updated once the post is published.
Now, when users see your post, they can simply go back to your profile and tap on your Clickable.bio link. This opens your Clickable.bio page. Users can then tap on the post image they like, and they will be taken directly to the link you’ve included in your post.
Frequently Asked Questions
Can you add website links to previously published Instagram posts?
Adding links is only available after you set up Clickable.bio. After set up, you can add links to all your new Instagram posts.
Can you edit the website links for published Clickable.bio Instagram posts?
As of the moment, you can’t, but we will be adding this functionality in the future.
Can you use shortened URLs for the website links?
You can use any type of website link for Clickable.bio Instagram posts.
Can you change your Clickable.bio URL?
Change of heart? No problem. Simply go to My Posts > Clickable.bio > Appearance and Settings to change your custom URL.
Will the Clickable.bio page affect a business’s SEO?
The Clickable.bio page is not crawled by a search engine so it does not compete with the business’s website searchability and SEO ranking.
What happens to an existing Clickable.bio page when a business disconnects their Instagram account?
Their Clickable.bio page will be saved until they either reconnect the account or delete their old data.