The 5 Most Important Reasons to Hire a Social Media Specialist
Your digital marketing strategy will never be done if you don’t hire a social media specialist. Here’s why.
Facebook has 3 million advertisers now, but there are over 2 billion active Facebook users – which is an incredibly large number of people for only one platform to reach out to!
If you’re thinking about investing in social, this statistic should convince you; because with all those people who use different platforms as well, it might make sense to cover more ground than just one!
Social Media Management has existed for years now, but with these advancements – it’s never been stronger!
We saw a few big changes this year:
Mark Zuckerberg announced that Facebook would suppress the brand’s content in news feeds due to an algorithm update.
Earlier this year, Twitter announced that users will no longer be allowed to post identical content on more than one account.
In today’s world, it is crucial for you to understand how to best use social media.
This isn’t just about tweeting or posting photos of your cat; this is about understanding how people will see your company in the digital space and using that knowledge to achieve a specific goal- whether it be obtaining new clients or branding yourself for a future position. There are several different tools out there but no matter what platform you are using, there are some things that are necessary- like having a presence on all major platforms (Facebook, Twitter, YouTube) and knowing how long before you need to post something again once it goes live.
Social landscapes are constantly evolving
As the platform’s algorithm changes and new trends emerge within the platform, your social media specialist will always be there for you to keep up with them. This includes adapting your strategy and content depending on these newer updates as well.
What does this mean? Well, let’s take TikTok for example – it has a lot of downloads so surely you’re going to want your brand here too right? After all, everyone else is!
New features would not only be beneficial for an established social media platform but for the marketers that are working with it. Do you know about Reels and Shops from Instagram? You should talk to your marketing team about ways to take advantage of these new areas.
Social media managers would absorb any new developments just as they anticipate what could happen next and will quickly create a strategy so they can rethink strategies and design content when necessary, so they can continue getting great results.
Engaging in social media is essential
Often, people don’t think of what their posts could do to the company they work for, but this can end up causing problems. For instance, if employees just posted whatever came to mind without considering that it was not good for the company’s reputation – there would be trouble down the line when we need to start building a new brand identity. Ideally then, we need social media profiles for engagement and access to data – these things are both imperative when trying to understand how we’re doing. Engagement is thus vital, which is why having all-in-one content marketing toolkits such as this one would really benefit your business; because there’s nothing more crucial than interacting with your consumers whether they’re on your Facebook Page or in a chatbox on some other website (e.g., live streaming).
You’ve probably heard of Reputation Management – well, there are a number of other advantages when you have social media managers monitor your brand’s pages. Do you need help figuring out which products to sell? Maybe they can answer questions from followers if they know what they’d want to see.
This is why it’s so important that your brand responds to people and actively listens. One way to do this is through creating contests based on user-generated content – or responding quickly when something goes wrong, such as saying sorry if there was a broken order for instance. This way, your audience feels connected and supported – because isn’t that really the whole point?
Customer service and social media go hand-in-hand. One feeds off the other. When you’re running a business it’s crucial to have strong relationships with your customers, but what happens when something goes wrong? Social media is one of the best tools for customer service because it provides an instant connection between the two parties; allowing for easier communication and higher engagement from both sides.
Save time and money
Having a social media marketing specialist to guide you through your campaign certainly has its benefits – saving both time and money. In contrast to other marketers who lack the required expertise, an experienced professional is familiar with every step of the conversion process from start to finish. All said and done, it would undoubtedly make sense for businesses out there looking for a cost-effective solution that would save them from much stress when it comes to marketing initiatives.
Building an audience
Social media should never be ignored; it gives you a leg up and lets you take advantage of other platforms before your competitors do. A social media specialist will nurture and cultivate an audience while they simultaneously disseminate information via posts or videos to build awareness around the company’s message.
In September 2020, 51% of people who were polled agreed that social media had influenced their decision-making process when it came time to purchase something new. With this in mind, imagine if your followers could also be considered as ambassadors for your company; going around telling others about what makes it great? It will only widen the reach and make marketing even easier!
Here are some good things that can happen when you have a sizable following:
– Your brand becomes more credible.
– More people will want to work with you because they know there’s already enough interest.
– You’ll also get an increased number of opportunities because people see you as someone who does important work.
– It makes it easy to share things via social media and grow your influence faster.
Monitoring & Reporting
A social media specialist can help you create a more successful campaign by switching up tactics, changing strategies, and going for different targets. When your current effort isn’t working as well as planned, having this person step in means they’ll not only know how to react quickly but also make smart decisions that will reflect positively on the company. They’ll know when to put an ad on hold or switch gears to find something else that works better – they’re always watching what’s happening with your company so they know what needs doing next; remember: it’s their job!
Monthly reports are important for determining what we can do next in terms of marketing. Statistics show whether our campaigns are effective and allow us to evaluate whether or not they are working. For example, if a campaign is successful but there’s nobody monitoring it 24/7, then the company won’t reap all of the benefits over time.
Now that you know how valuable a social media specialist is, I hope you can see why hiring one is better than not hiring one.
An intern or low-level employee who posts content at random on behalf of your brand will produce a poorer outcome than someone who is 100% committed to your brand’s strategy and goals.