Trends in Entrepreneurship

The 10 Biggest Trends in Entrepreneurship to Look For in 2022

The 10 Biggest Trends in Entrepreneurship to Look For in 2022

Starting your own business has become more and more popular in recent years, with millennials leading the pack as the most entrepreneurial generation ever. While this has resulted in many thriving businesses, it’s also meant that there are some major changes coming in the world of entrepreneurship over the next few years that you need to know about. Here are the 10 biggest trends in entrepreneurship you’ll see in 2022.

1) Low-Code Websites
You don’t need a developer. A low-code solution is designed for business owners who aren’t comfortable writing code but want to build their own website. No coding experience is required! These solutions make it easier than ever for small business owners to get an online presence, and will likely become even more prevalent by 2022. Low code software doesn’t mean low quality, though: many applications have been built with enterprise companies in mind, and work as well (if not better) than apps from large development teams. For example, Wix and Squarespace are hugely popular for ease of use and to get a brochure website up quickly. However, if you don’t want a cookie-cutter website and want to potentially grow and expand your website with new features in the future; we have developed a website builder with just as ease of use but for the entrepreneur who wants to stand out. See our Business Toolkit | Website Pro for more information.

2) Email is Trendy Again
There is a reason that email has been around for so long—it’s a great way to reach customers. But with how common it is, you might be surprised to learn that 76% of companies are planning on increasing their email marketing efforts over the next year. More and more people are spending their time online via mobile devices, and email campaigns can be tailored by device type as well. Don’t waste valuable energy trying out new methods: stick with what works, namely email marketing!

3) Micro-Influencers
The long-standing idea that your customers are going to do business with you because they know, like, and trust you is on its way out. Now, more than ever before, consumers want a real connection with their favorite brands — and that means getting honest reviews from people they don’t even know. This is why influencer marketing is so hot right now; it takes advantage of people’s desire for genuine connections by turning everyday users into micro-influencers for brands.

4) Producing Content in Multiple Formats and for Multiple Channels
In 2022, businesses are producing more content than ever. In fact, research has shown that content consumption is actually on a decline because of how many channels people have at their disposal. If you’re in 2022 and your business only produces one type of content or for one channel, you’re setting yourself up for failure. You need to diversify if you want a long-term, successful business. The real challenge here is making sure every piece of content fits into your company’s overarching strategic plan. So, whether it be B2B content or B2C, local business owner or global corporation—all must consider who they’re targeting with each piece of content and what channels they should use to get there. And guess what? Consistency is important. You can play around with different formats, but ultimately your reader should know what kind of content they can expect from you and when they can expect it (be consistent!). Consistency leads to trust, which builds loyalty and means return customers—not just for today but for years down the road as well!

5) Growth of Entrepreneur Communities
The sharing economy has done a lot for entrepreneurial communities. It provides resources for budding entrepreneurs that traditional brick-and-mortar companies wouldn’t offer. And, more and more cities are seeing entrepreneurial meetups grow into bigger opportunities, like coworking spaces or accelerator programs. It’s likely that we’ll see many of these local entrepreneurial communities help new businesses get off of their feet—even if they don’t end up becoming billion-dollar unicorns.

6) Depersonalize Your Marketing
Promoting yourself as a brand is a good idea if you have time, money, and motivation. But what happens when you don’t? Depersonalizing your marketing can help maximize your time and money without sacrificing impact. Consider these tips for depersonalizing your marketing: one social media account instead of many; professionally written copy (or content curation) instead of natively written copy; paid advertising instead of free content promotion. By depersoning your marketing, you make it easier on yourself while still keeping costs down—and that’s how you grow your business.

7) Hire People With Specialized Skill Sets
At some point in your business’s growth, you will likely need specialized talent—engineers with software development skills, for example, or marketers with marketing expertise. And, since these folks are going to play an integral role in growing your company, don’t be cheap! Their price tag might seem high, but it’s actually an investment in your company’s future success.

8) Digital Nomadism
The practice of working remotely and living a location-independent lifestyle is becoming increasingly popular. In fact, it’s estimated that there are over 1 million people around the world living as digital nomads, with a large portion of them earning an income online. In 2022, we’ll see even more entrepreneurs building businesses that allow them to travel around for extended periods of time. As millennials continue to push against traditional employment practices and search for careers that offer more flexibility, it’s likely that many will opt to build their own companies instead of applying for jobs elsewhere. These solopreneurs will have no boss but themselves, yet they will still have plenty of customers thanks to remote work possibilities enabled by tools like video conferencing software or other collaboration tools.

9) Display Social Awareness
On a lighter note, social entrepreneurship—that is, for-profit ventures with a social mission—is coming into its own. About 1 billion people on Earth live below the poverty line. Why not use business as a tool to help get them out of it? And why not do it while making money? According to Global Social Enterprise Monitor 2016, 91 percent of U.S.-based companies surveyed consider themselves socially responsible. Millennial entrepreneurs, especially, believe that when businesses make money and improve society at the same time, everyone wins. There’s more than one way to skin a cat (or solve world problems). Each new generation will try different ways of doing things; 2022 might be your year to throw your hat in that ring and make an impact!

10) Subscription-Based Business Models
One of 2020’s biggest startup trends is subscription-based business models. While they aren’t new, they’re catching on like wildfire. The first company that comes to mind when we think of subscription-based models is Birchbox, which offers its customers a monthly delivery of high-end beauty samples (for a fee). Similar companies include Dollar Shave Club and Ipsy, which specialize in cosmetics and beauty products for men and women, respectively. [Note: Make sure you don’t mistake subscription-based business model for subscription box service.] Many businesses are jumping into these fields because there are so many niches within them; it allows for plenty of creativity and room to grow. If your brand does not already have a subscription-based element incorporated into it, now may be the time to start brainstorming one!