10 Ways You Can Improve Your Website in 2022
10 Ways You Can Improve Your Website in 2022
In 2019, we’ve seen dozens of trends in web design and website management—and we’re bound to see even more as the year moves on. But what about the future? What trends should you keep an eye out for in 2022? And how can you prepare yourself and your business now to take advantage of these trends when they come? Here are 10 ways you can improve your website in 2022 so that your site will be at the top of its game as your competitors scramble to catch up!
1) Invest in a designer
As you begin to outgrow your current site, it will likely be time to invest in a designer. A well-designed website not only makes your business look more credible but also is more functional and professional. Think of a website as an extension of yourself—if you wouldn’t put your name on it, don’t expect anyone else to.
2) Understand people’s needs
Technology evolves quickly and if you want to stay ahead of your competition, you have to keep up. What your website can do for people matters more than what it looks like or what technology it uses. Make sure you start thinking about how people use your product or service and how it can be improved on a daily basis. If a site isn’t maintained well, then no one will want to visit it ever again. Technology is valuable only when it improves our lives.
3) Develop an SEO strategy
If you want your website to succeed, you’ll need to create a rock-solid SEO strategy. How will you handle keywords? What about links? All of these decisions must be handled strategically if you want to get ahead of your competition and provide great value for your customers. So, sit down and develop an SEO strategy that incorporates some of our key takeaways from above. Then, implement it over time as a foundation for future growth.
4) Have an engagement process
According to Forbes, 73% of visitors who stay on a site for less than two seconds are likely to bounce. In other words, they’ll leave your site and never come back. To combat that statistic, consider implementing an engagement process that engages your customer while they’re on your website. Formalizing a sign-up process that allows you to collect information from potential customers is one way to improve visitor retention rates.
5) Think about voice search
Voice search is changing how we interact with search engines and queries. It is an excellent tool for mobile, but it also comes with a new opportunity to sell your products and services. In addition to written search queries, a user can now make requests using their voice by speaking into a device like Amazon Echo or Google Home(Nest). The popularity of voice search seems to be growing quickly; In March 2016, 22% of U.S. Internet users reported having used a voice-activated personal assistant, up from 16% in May 2015. Even more telling: 39% of smart speaker owners use these devices on a daily basis, while 48% use them at least once per week. By researching ways you can optimize your site for voice search now and create content that speaks to consumers via these devices, you’ll ensure that you stand out when shoppers are looking for items via voice searches rather than text searches.
6) Experiment with B2B content marketing
B2B businesses have been more hesitant to adopt content marketing than their B2C counterparts. However, a recent report from SiriusDecisions revealed that 85% of B2B marketers planned to invest heavily in digital content over the next three years. Therefore, it’s high time for B2B marketers to consider implementing a full-scale content marketing strategy—if they haven’t already done so.
7) Focus on visual design
Remember, people are reading your content on a computer screen. So it’s important to make sure your website is visually appealing to viewers. Break up text into chunks and use images whenever possible—don’t just throw a jumble of words on a page and hope for the best. While aesthetics shouldn’t be at odds with function, they can and should enhance it.
8) Don’t be afraid to pivot
When it comes to web design, the pivot has become a popular buzzword that’s thrown around a lot. A pivot doesn’t necessarily mean changing your website entirely but instead redesigning a small portion of it to make it more user-friendly and mobile-friendly.
9) Focus on the Customer Journey
Build it and they will come is dead. The internet is saturated and attention spans are shorter than ever, so businesses can’t rely on organic search traffic to bring in new customers. But all hope isn’t lost—it’s just a matter of tweaking your SEO strategy. SEO is about helping people solve problems as fast as possible, meaning you have to actually help them solve their problems before getting them back to Google.
10) Responsive design
With mobile web usage now accounting for over 50% of all online traffic, it’s essential that your site is responsive, meaning it adapts to any screen size. If you have a site that isn’t optimized for mobile use yet, don’t panic. There are free tools out there like Google PageSpeed Insights that can tell you how fast your website loads on both desktop and mobile screens. Mobile users expect high-quality content just as much as anyone else; if they’re visiting with their smartphone, they want easy access to information that makes sense at small sizes—and they want it fast. Failing to meet these criteria will likely lead them to abandon your site or never return again.
