Lead Generation Strategy
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For those who know how to harness it, the internet can be a very powerful thing, however, not everyone knows precisely how to turn it into a lead generation machine – resulting in lots of missed sales! There’s a wealth of opportunity out there and the success of your business rests on your ability to generate online leads and drive customers to your website.
Whilst we wish there was, there’s no shortcut to successful lead generation , but there are a variety of things you can do to improve your hit rate. Here we’re going to look at proven methods to help you get found by the people who are looking for the products or services that you offer.
Your website is your virtual shop-window, so if you want it to be effective in terms of lead generation , your Search Engine Optimisation (SEO) needs to spot on. Depending on which search terms you want to be found for, having your site optimised will make you much more visible to potential customers and have you ranking higher on Google. It’s an ongoing process too, as you’ll be revising and adding content, keeping a close eye on what works and what doesn’t.
Once you have more website visitors, the next step is to hone your website content to improve how many it converts into actual sales. Lead generation runs hand in hand with Conversion Rate Optimisation (CRO) which involves constantly reviewing the performance of your site’s content, with A/B testing often playing a central role. By comparing how one page is performing with another, you’ll get lots of useful insight into what your strategy should be.
A Smooth Website Experience
In order for your website to hold the attention of your visitors, it needs to offer a smooth user experience (UX) that allows them to easily access information about what you offer. A good UX means your site will be easy to navigate and simple to understand. It will keep customers on your site for longer and increase the likelihood that they’ll buy something from you while they’re there – a key goal for any lead generation machine.
Another popular lead generation method is paid advertising, which can be both affordable and effective if done correctly. Pay-per-click (PPC) advertising is perhaps the most cost-effective form of paid advertising, as you only pay when a customer clicks your online ad. It’s tailored too, so you can target very specific keywords and phrases, meaning you’re likely to get clicks from genuinely interested people. Depending on the value of the product or service you’re selling, PPC can be a great way to drive sales.
The key to connecting with customers on an emotional level is producing content that they’re interested in. Whether talking about your website or your blogs, you need to be aiming to offer value to your readers by solving a problem they may have or by educating them about something they didn’t know. Do this on a regular basis and you gain the trust of your readers and the chances of converting them into a paying customer increase exponentially.
Want Some Expert Lead Generation Assistance?
Of course, there’s much more to lead generation than we’ve gone through here and the perfect approach will vary depending on the business in question. However, if you’re struggling to generate online leads and don’t have the time to do it yourself, why not have a chat with our team who are experts in the field.
Our specialists can help to drive the traffic you need to your website and social media platforms and assist in converting them into real, measurable revenue. With our help, your website will be turned from something that just looks great into something that will make you money.
Click here to get started now and we’ll get your online presence working for you and delivering meaningful results.