Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and commitment into something, your unique familiarity with it can be tough to shake.
A fundamental part of any business is profitability and within that is Return On Investment or ROI. So, it stands to reason then that fully understanding your ROI is central to that aim and as such, extremely important. So, with that aim in mind, we take a look now at the subject in closer detail.
For those who know how to harness it, the internet can be a very powerful thing, however, not everyone knows precisely how to turn it into a lead generation machine
How would 10x more leads affect your business?
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